Enrollment Management Association
Daren Worcester has a diverse work experience spanning various roles and companies. Daren most recently served as the Director of Family Marketing at the Enrollment Management Association, starting in August 2022. Prior to that, they were the Associate Director of Demand Generation at the same company, starting in November 2020.
Before joining the Enrollment Management Association, Daren worked at Blackbaud from 2015 to 2020. At Blackbaud, they held several positions, including Senior Content Marketing Manager, Senior SEO & Digital Marketing Consultant, and Strategic Services Manager.
Earlier in their career, Daren worked at WhippleHill Communications as the Director of Consulting Services from 2011 to 2014. Daren also served as an Account Manager and Project Manager during their tenure at WhippleHill Communications from 2002 to 2011.
Daren's work experience dates back to 1999 when they worked as a Copywriter at McCabe and Duval. Daren later worked as a Copywriter at Perry Banks Kemp from 2000 to 2002.
Daren Worcester received a Bachelor of Arts degree in Journalism, Advertising, and Public Relations from the University of Maine during the period of 1995-1999. In December 2018, they also obtained a certification in PCM, Content Marketing from the American Marketing Association.
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Enrollment Management Association
EMA was founded in 1957 as the Secondary School Admission Test Board (SSATB). Changing our name in 2016 was the catalyst of our brand evolution. As the Enrollment Management Association, our name rightfully emphasizes the importance of sustainable enrollment strategies. We are the leading resource dedicated to helping independent school leaders with their enrollment needs. Most know us for pioneering the gold-standard SSAT, administered to 50,000 potential students each year. We have since evolved beyond traditional testing services, offering timely data, insights, and digital solutions to help sustain the independent schools of the future. We've grown from admissions professionals to a vast network of experts and advocates—developing the industry-standard Character Skills Snapshot, leadership tools like Learning Pass, and first-rate recruitment resources like the Standard Application Online and Student Prospect List. Our vision is to champion transformational education journeys. Our tools and resources provide insights beyond academics so schools can empower students to seamlessly navigate their unique paths to success. Our mission is to provide unparalleled leadership and service in meeting the admission assessment and enrollment needs of schools, students, and families. Together, let's champion transformational education journeys!