Dawn McElfresh

Director of Qualitative Research at The Farnsworth Group

Dawn brings with her over 10 years of building product manufacturer working expertise, having served positions in product development, branding and marketing. Dawn is a certified moderator and continues to be a vital resource for qualitative research as it relates to product concepts, customer discovery and behavioral insights.

Org chart

Manager

Grant Farnsworth

President

Peers

Jason Anderson

Fieldwork Manager, Survey Setup

Dave King

VP of Insights

Kimber Kreilein

Project Director

Teams

Leadership Team

5 members

Timeline

Director of Qualitative Research
Current role

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