Matt Hayes

Co-Founder & CMO / COO at The Fascination

Matt Hayes has had a successful career in the eCommerce and digital marketing space. In 2010, they began their career as an investor with PlayYourCourt.com. In 2014, they joined Leesa Sleep as the VP of Marketing & eCommerce, overseeing and directing all commercial activity for the company's U.S. direct-to-consumer online business. In 2011, they became the EVP of Digital Services & Ventures at BrandJourney, where they were responsible for strategy, business development, and execution of projects and ventures.

In 2018, Matt began investing in various companies, such as Whalar, Puttshack, Archive, GRIN, and Coastborn. In 2020, they co-founded The Fascination, a curated online marketplace, and New Economy Brands, for which they serve as an advisor and investor. In March 2022, The Fascination was acquired by StackCommerce.

Matt Hayes received their Master of Business Administration (MBA) from William & Mary – Raymond A. Mason School of Business in 2011, with a focus in Marketing & Entrepreneurship. Matt also holds a Bachelor of Science from Old Dominion University, where they studied Political Science & Economics.

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Timeline

  • Co-Founder & CMO / COO

    January, 2020 - present