Cassandra Hathaway

Cassandra Hathaway, MS has a diverse work experience spanning multiple industries. Starting in 2017, Cassandra worked as a Marketing Intern at House Doctors Home Improvements and Repairs, where they developed and managed content for online platforms and doubled search visibility for franchisee websites.

In 2019, Cassandra joined Live Well Collaborative as a Marketing Consultant Co-op and later as a Marketing Consultant Fellowship. In these roles, they collaborated with designers and engineers on various projects, facilitated a learning tool focused on marketing to the 65+ population, and led a team in developing innovative services and products for the Boeing Company.

In 2020, Cassandra began working at the University of Cincinnati Carl H. Lindner College of Business, serving as a Graduate Assistant and later as a Course Facilitator. As a Graduate Assistant, they constructed a virtual learning tool, implemented a digital marketing strategy, and oversaw student assignments and projects. As a Course Facilitator, they taught courses in Digital Marketing Strategy, Design Thinking in Business, and Marketing Foundations.

From 2021 to 2022, Cassandra worked as a Market Research Analyst at Rhinestahl Corporation. In this role, they synthesized and analyzed data from various industries to assist decision-makers in business development growth initiatives and developed a research framework for company use. Cassandra also presented their findings to internal leadership and C-suite executives.

Currently, Cassandra is employed at The Garage Group as a Lean Research Coordinator and is set to transition into the position of Lean Research Associate in 2023. In these roles, they will contribute to lean research initiatives, supporting the development and implementation of research strategies and practices.

Throughout their work experience, Cassandra has demonstrated skills in research, analysis, marketing, project management, and teaching. Their expertise spans various industries, and they have consistently contributed to the growth and success of the organizations they have worked for.

Cassandra Hathaway holds a Master of Science (MS) degree in Marketing from the University of Cincinnati Carl H. Lindner College of Business, which they obtained in April 2021. Cassandra also completed their Bachelor of Business Administration (BBA) in Marketing from the same institution, which they obtained between the years 2015 and 2019. In addition to their academic achievements, Cassandra has obtained several certifications including "Data Visualization & Dashboard Essentials" and "Excel Essentials for Data Analytics" from Coursera in July 2021, as well as a "Social Marketing Certification" from Hootsuite in November 2020.