The Guinness Partnership
Trafford joined Guinness in August 2019 and is responsible for ensuring Guinness delivers great service to our customers across all our contact channels. Trafford joined Guinness after 12 years at BT, during which he led both the customer contact and field service teams. He has a strong background in customer experience and customer service operations, as well as experience in both finance and engineering within the public and private sectors. Trafford is also a Vice President of the Institute of Customer Service.
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