Lars Graefe

Director Major Accounts at The Herjavec Group, Inc.

Lars Graefe has a diverse and extensive work experience. Lars is currently serving as the Director Major Accounts at Cyderes since January 2019. Prior to this, they were the VP Sales and Marketing at PLATOI INDUSTRIES INC. from September 2017 to December 2018. Lars also worked as the VP Sales and Marketing at Data Deposit Box from January 2011 to March 2015.

In their early career, Lars held multiple roles at Qualys. Lars served as the Director MSS Alliances from January 2010 to January 2011, and as the Managing Director for Canada & Latin America from December 2006 to January 2010. Lars also had a significant role at HP as the Director of Business Development, ArcSight. Lars played a crucial part in establishing and managing key strategic relationships with prominent companies, such as IBM, Cisco, and Oracle.

Lars also co-founded Gigaton, Inc. and served as the VP of Operations. Despite facing challenges due to the dot-com crash, they managed the company's growth to 35 employees in just 10 months. Earlier in their career, Lars worked at PIXELPARK AG as an Account Manager, where they contributed to the company's growth from an advertising agency to a full-service internet consulting company.

Lars Graefe obtained a Master of Business Administration (MBA) from Universität der Künste Berlin from 1992 to 1997. Lars also earned a BA equivalent degree in Communication Audiovisuell from Université Grenoble Alpes in 1995 to 1996. Additionally, they have obtained various certifications, including Blockchain Basics, Developing Executive Presence, Sales Foundations, Becoming Head of Sales: Developing Your Playbook, VSP 5, and Product Management Foundation and Focus.

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