Danielle Peiffer

Danielle Peiffer is an experienced professional in marketing and strategic leadership, currently serving as the Global Customer Portfolio Manager at The Hershey Company since February 2022. In this role, Danielle acts as a global liaison for product development between international and US teams, collaborating with various departments such as supply chain, sales, and marketing for major retailers like Walmart and Costco. Prior to joining Hershey, Danielle worked at TPN as an Account Director, where responsibilities included managing client relationships and overseeing marketing strategies for small-format retailers. Danielle's career also includes roles at Amadeus as an eCommerce Manager and Hilton Hotels & Resorts as a Senior Marketing Manager. Danielle holds an MBA in Strategic Leadership and Innovation from Penn State University and has additional qualifications in Digital Marketing and Bachelor of Science in Marketing and Business Administration from Bloomsburg University of Pennsylvania.