Hector De La Barreda

President, Amplify Snack Brands at The Hershey Company

Hector de la Barreda leads the Amplify Snack Brands business, an important strategic growth priority for Hershey.

De la Barreda is a seasoned senior executive with deep operational and general management experience that he brings to the role as he guides the strategic direction and growth acceleration of these important snacking brands.

His record of success in Hershey’s international markets includes leading the growing Mexico business for many years and most recently leading Hershey Canada, the company’s second largest market, through a business transformation. He also led the company’s International Regional Markets (Latin America, Asia, Europe, Middle East & Africa)

Prior to joining Hershey, de la Barreda served as CEO of a Coca-Cola joint venture that specialized in the dairy business. Before that, he led the Latin America Commercial Development team for Coca-Cola FEMSA, the largest Coca-Cola Bottler in the world.

De la Barreda has been a Board member of CONMEXICO, Enactus Mexico and recently in Food & Consumer Products of Canada. He holds a Bachelor´s degree in Actuarial Sciences and post graduate degree in Finance, both from the Instituto Tecnologico Autonomo de Mexico (ITAM).



  • President, Amplify Snack Brands

    Current role

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