Larissa Diniz

Larissa Diniz currently serves as General Manager for Latin America at The Hershey Company, where responsibilities include leading a diverse team across various business verticals and driving growth strategies for over 20 markets. Previously, Larissa held the role of CMO and Senior Director of Marketing at KFC, overseeing brand building and digital transformation across 11 countries in the Middle East and North Africa. Larissa’s extensive experience also includes key marketing positions at Mondelēz International, Reckitt Benckiser plc, Pfizer, and Diageo, showcasing a strong background in marketing, innovation, and consumer insights. Larissa Diniz holds an executive degree from Stanford University and a Master’s in Marketing Management from INPG Business School.