Lucia Maschler Barnes

Lucia Maschler Barnes, MBA, has extensive experience in category management and strategy, currently serving as a Category Strategist for the Center Store at The Hershey Company since February 2016. Previously held various roles at The Hershey Company, including Manager of Category Management Training, Category Consultant for AWG and Sam’s Club, and completed a Category Management Internship at Walmart. Prior experience includes a Sales Scholar Internship at Cintas and an Internship at Waddell & Reed. Lucia holds a Master of Business Administration from the University of Arkansas, obtained in 2017, and a Bachelor of Science in Business Administration with a major in Marketing and minors in Economics and Psychology, earned in 2016 from the same institution.