Christopher Webb

Christopher Webb has over 10 years of experience in the marketing and analytics space. Christopher began their career in 2005 as a Program Coordinator for Government Grants at Habitat for Humanity International, where they managed end-to-end responsibilities for a Federal HUD grant program and collected and analyzed syndicated housing data. Christopher also served as a Marketing & Sales Coordinator, developing creative briefs and marketing materials to support donor programs. In 2010, they joined NCR Corporation as a Marketing Analyst for their SaaS & Digital division and later as a Project Manager for Digital Marketing, leading collaboration between the Marketing and Technology departments. In 2012, they moved to Nielsen, where they served as an Associate Client Manager for Coca-Cola Analytics, leading analytics and key performance metrics for Commercial, Pricing & Revenue Growth Management, and Category Management. In 2014, they joined The Coca-Cola Company as a Category Insights Manager for National Retail Sales, creating national categorical selling stories and providing marketing content to their sales organization. Christopher later served as a Senior Manager of Brand Strategy & Analytics, identifying strategic opportunities and developing initiatives to build brand equity, achieve commercial goals, and deliver incremental revenue. Finally, in 2020, they joined The Honey Pot Company as Vice President of Strategy & Analytics and Head of Analytics and Insights & Director of Marketing.

Christopher Webb obtained their High School Diploma from Americus Sumter High School (Old Americus-Sumter High School S) in 2004. Christopher then went on to pursue a dual degree in Marketing & Business Management from Georgia Southwestern State University, which they completed in 2008. In 2009, Christopher Webb earned their MBA in Marketing & Operations from the University of Georgia - Terry College of Business. Additionally, they have obtained certifications in Business Analytics: Leveraging the Power of Data Program from Georgia Tech Scheller College of Business, Lean Six Sigma Green Belt Certification from NCR Corporation, and Marketing Research from The Coca-Cola Company.