Louise Dodds

Louise Dodds is a seasoned marketing professional with an extensive background in event management and strategic marketing within the sports and lifestyle sectors. Currently serving as Head of Marketing at Cheltenham Racecourse, Louise is responsible for leading marketing efforts, including those for the prestigious Cheltenham Festival. Previous roles include Non-Executive Director at Welsh Rowing, where Louise contributed to enhancing the sport's community, and Head of Event Services for the Birmingham 2022 Commonwealth Games, focusing on optimizing spectator experience across multiple venues. As a director of Dodds Consulting Limited, marketing and event consultancy services were provided to various clients. Louise's earlier experiences include notable positions at Capitalize and Red Bull, where leadership in client services and marketing strategies significantly impacted brand engagement. Educational achievements include a forthcoming Mini MBA and a CIM Diploma in Professional Digital Marketing.