Arpitha Srinivas

Arpitha Srinivas is an accomplished professional with extensive experience in marketing automation and digital strategy. Currently serving as Marketing Automation Manager at THE KEENFOLKS, Arpitha has led significant projects including a HubSpot to Salesforce migration for Merck and developed marketing proposals for major companies such as Johnson & Johnson and Nestle Purina. Previous roles at April Plants and Esade Marketing Club focused on digital marketing strategy and consulting for start-ups. Arpitha has a solid foundation in software engineering from Fidelity Investments, where impactful automation initiatives improved efficiency in testing processes. Holding a Master's degree in Marketing Management from Esade and a Bachelor's degree in Electronics and Communications Engineering from Bangalore Institute of Technology, Arpitha combines technical expertise with strategic marketing acumen.