Salvador Lopez Garcia

Salvador Lopez Garcia has a diverse work experience in the field of marketing and media. Salvador is currently the Global Paid Media Director at The Keenfolks, where they are responsible for developing innovative marketing strategies, managing budgets, monitoring performance metrics, and implementing paid media campaigns. Prior to this, Salvador worked as a Key Accounts Director at The Keenfolks and as a Campaign Manager, where they handled paid media and e-commerce strategies for various customers.

Before joining The Keenfolks, Salvador worked as a Paid Media Manager at Aprende Institute, where they managed paid social campaigns and coordinated offline media campaigns. Salvador also served as a Digital & Offline Growth Marketing Manager at Cabify, focusing on media awareness, brand exposure, and media management.

Salvador's previous experience includes working as a Brand and Media Manager at EASY México, where they planned and executed brand campaigns and specialized in digital marketing and lead generation. Salvador also worked as a Senior Media Specialist at Havas, where they handled campaign planning and budget allocation, and as a Brand Marketing Manager at Consejo Mundial de Lucha Libre (CMLL). Salvador has also worked in the public sector, serving as a Diplomatic Liaison Officer & Multilateral Events Coordinator at SRE and as an Observer of Tax Legislation and Foreign Trade at Secretaría de Hacienda y Crédito Público.

Salvador Lopez Garcia completed an MBA in Metaverse and NFT's at IEBS from 2022 to 2023. Prior to that, they earned a Master's degree in Marketing from Instituto Politécnico Nacional from 2014 to 2016 and a Diplomado in Marketing for Apps from Escuela Bancaria y Comercial in 2018. Salvador also holds a Bachelor's degree in International Business from Instituto Politécnico Nacional, which they obtained from 2010 to 2014. In addition to their formal education, Salvador has obtained several certifications, including Amazon ads and Mercado Libre Ads in 2022, as well as a MOOC in Digital Marketing from IAB in 2016. Salvador also holds IMS Certifications in various digital media platforms.