Bree O'Day

Bree O'Day possesses extensive experience in marketing analytics, with a current role in E-Commerce Marketing Analytics at Kroger since September 2023. Previous positions include Digital & Marketing Analytics at Grandin Road, Assistant Director for the Center for Analytics & Data Science at Miami University, and Senior Manager of Advanced Analytics & Optimization at Sunglass Hut, where notable achievements included pioneering A/B testing strategies and creating automated dashboards for performance monitoring. Additionally, Bree served as a Senior Digital Analyst at POSSIBLE, focusing on web analytics for financial services, and held roles as Senior E-Commerce Analyst and Senior Marketing Analyst at Hammacher Schlemmer, contributing to sales increases and customer analytics initiatives. Academic qualifications include a Bachelor of Science in Actuarial Science from the University of Illinois System and a Master of Business Administration in Economics from North Park University.