Kasey Satterley

Senior Director, Head Of Omnichannel at The Marketing Arm

Kasey Satterley has a strong background in strategic account management and marketing. Kasey worked at TMA (The Marketing Arm) from 2015 to the present, starting as an Account Supervisor and then progressing to the roles of Director and Senior Director. During their time at TMA, they led top tier clients in the CPG, Beverage/Alcohol, and Healthcare categories, developing strategic omnichannel and shopper marketing media programs. Kasey also managed brand social media accounts and successfully grew key audiences and brand reach.

Before joining TMA, Kasey worked at Edge Marketing and IN Marketing Services. At Edge Marketing from 2014 to 2015, they were an Account Supervisor responsible for shopper marketing media planning and execution for various CPG clients. Kasey achieved notable results, including winning an Effie award and driving 6% sales growth at a retailer. At IN Marketing Services from 2010 to 2014, they held roles as a Senior Account Executive and Account Executive, leading marketing plan development for top retailers and managing significant budgets.

Prior to their career in marketing, Kasey gained experience in research and healthcare marketing. Kasey worked as a Research Associate at PeopleMetrics in 2009 and completed a healthcare marketing internship at Oak Creek OB/GYN in the same year. Additionally, they gained sales and marketing experience as an intern at Siemens Medical Solutions in 2008.

Overall, Kasey Satterley has a diverse and extensive work experience in strategic account management, marketing, and related fields.

Kasey Satterley attended the University of Dayton from 2005 to 2009, where they obtained a Bachelor of Science degree in Marketing and International Business. In February 2022, Kasey also obtained certifications in Interaction Design for Ecommerce and Marketing Foundations: Ecommerce from LinkedIn.

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