Ethan Goodman

Executive Vice President, Global Digital Commerce at The Mars Agency

Ethan Goodman is currently working as an Executive Vice President at The Mars Agency, where Ethan holds multiple titles in the global digital commerce and commerce media departments. Ethan is also an Advisory Council Member at Instacart, playing a key role in providing strategic guidance. Additionally, Ethan serves as an advisor at the Zell Lurie Institute for Entrepreneurial Studies. In the past, Ethan has filled various leadership roles at Mars Ventures, Leo Burnett, Collective Bias, and MARS Advertising. Ethan graduated from the University of Michigan with a degree in Business Administration.


Previous companies

313 Presents logo
Leo Burnett logo


  • Executive Vice President, Global Digital Commerce

    January 1, 2024 - present

  • Executive Vice President, Commerce Media

    February, 2023

  • Senior Vice President, Commerce Media & Innovation

    January, 2016

  • Vice President, Digital & Innovation

    June, 2014

  • Manager Of Digital Shopper Marketing

    May, 2008

  • Senior Account Executive

    September, 2007

  • Insights Analyst & Associate Account Planner

    May, 2005

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