Ellis C. serves as the Chief Transformation Officer for Midcounties Co-operative's Travel division, focusing on creating an omni-channel business model and driving digital transformation. Previous roles include Chief Operating Officer, with oversight of a £600 million business, and various consulting positions where Ellis scaled start-ups and enhanced market entry strategies. Experience spans leadership roles at Gatwick Airport, fastjet, The Travel Network Group, Virgin Atlantic, and Kuoni Travel Group, emphasizing revenue growth, digital commerce, and operational excellence. Educational background includes studies at West Cheshire College.