Andrew Tillery

Andrew Tillery is the Digital Marketing Manager at The New Stack. Andrew has over seven years of experience in marketing, with a focus on B2B marketing, demand generation, and lifecycle marketing.

Andrew started their career at MAP Communications in October 2014 as the Marketing Director. In this role, they were responsible for developing high impact B2B marketing strategies and building out scalable tactics with a vision for sustainable workflows that exceed KPIs, maximize ROI, and drive favorable outcomes for business objectives. Andrew also managed Demand Generation and Lifecycle Marketing campaigns that included SEO, Content Marketing, Digital Ads ($5M+ budget), Email Marketing, PR, and Social Media.

In 2016, Andrew led numerous website rebuild projects with an emphasis on conversion rate optimization, appealing design, user engagement, traffic growth, and CRM integration (Salesforce, HubSpot, Zoho). Andrew also collaborated cross-functionally with key stakeholders, agencies, and marketing partners to create video, audio, and display ads that expand brand awareness by meeting segmented audiences where they are, connecting with them in a meaningful way, and clearly articulating value in a manner that resonates with the target market.

In 2018, Andrew supported Sales and Customer Service with Product and Solutions Marketing initiatives by offering data-driven insights and building impactful collateral to drive demand, boost leads, enhance lead nurturing processes, improve customer retention, and increase lifetime value. Andrew also analyzed reporting metrics, A/B test results, and quantitative analytics along with qualitative research to guide decision making and adjustments to improve results.

Andrew joined The New Stack in December 2021 as the Digital Marketing Manager. In this role, they are responsible for managing the company's digital marketing strategy and execution across all channels.

Andrew Tillery has a Bachelor's Degree in Marketing and Advertising from Portland State University - School of Business. Andrew also has certification from Google in Google AdWords certification - search advertising. Finally, they have certification from TEFL Express in Teaching English as a Foreign Language.

Andrew Tillery reports to Alex Williams, Founder & Publisher. They work with Judy Williams - General Manager of Operations, Aaron J Ban - Director of UX & Engineering, and Steve Albright - Director of Business Systems Engineering.