Ben Butler-Madden

Ben Butler-Madden has significant experience in business architecture and analysis within the financial services sector, currently serving as a Business Architect at Principality Building Society since May 2017. Previously, Ben worked for Lloyds Banking Group for a decade, initially as a Business Architect in the Consumer Finance division, where key responsibilities included developing operating models, identifying capability gaps, and providing consultancy support for customer experience initiatives. Prior roles included Business Analyst focusing on customer experience and complaints, as well as Business Change Analyst for credit card projects and a team leader in underwriting. Ben began a career in finance at HBOS, first as an Underwriting Team Leader and then as a Fraud & Credit Underwriter after earning a 2:1 degree in Visual Communication from the University for the Creative Arts.