John Michael Bargayo (Jay)

John Michael (Jay) Bargayo has held various roles throughout their work experience. In 2011, they co-founded WhtImEating and developed a Facebook app to study the impact of digital experiences on food behaviors and choices. John Michael (Jay) conducted research on motivation, rewards, game theory, food variety, social influence, and more.

In 2013, Bargayo joined Dealer.com as an SEO Analyst for Premium Accounts. John Michael (Jay) worked on optimizing search engine rankings for high-value clients.

Bargayo then moved on to Burton Snowboards in 2014, starting as a Digital Analytics Strategist and later becoming a Digital Program Manager. John Michael (Jay) led web analytics, SEO, SEM, A/B testing, and digital media integration strategies, while also building and managing performance teams in multiple regions. In 2017, they became the Senior Manager of Analytics & Insights, where they created Burton's Customer Data Platform to centralize and distribute customer data. John Michael (Jay) also developed data culture and standardized reporting and KPIs for marketing and customer analytics.

From 2019 to 2021, Bargayo served as the Director of Global Data & Analytics at Burton Snowboards. John Michael (Jay) focused on elevating the organization's digital and data IQ by providing actionable insights and informed strategies for various departments. John Michael (Jay) led the development of standardized reporting and KPIs for acquisition, engagement, retention, and reactivation.

In 2021, Bargayo joined Madison Reed as the Director of Acquisition & Growth Marketing. John Michael (Jay) owned the new customer growth and acquisition team and implemented marketing strategies to drive performance and achieve CAC, LTV, and revenue targets. John Michael (Jay) transitioned the acquisition marketing team in-house, hiring key roles to manage various marketing channels.

Currently, Bargayo is the Senior Director of Growth at The Pro's Closet, a role they started in 2022.

John Michael (Jay) Bargayo pursued their education with a focus on Nutrition and Food Science. From 2006 to 2011, they attended the University of Vermont, earning their Bachelor of Science degree in Nutrition and Food Sciences. John Michael (Jay) then continued their studies at the same institution from 2011 to 2013 as a Master of Science candidate in the same field. In addition to their academic achievements, Bargayo also holds certifications in Google AdWords and Google Analytics, though the dates of obtaining these certifications are not specified.