Rebecca Gregory Segovia

With over two decades of leadership experience spanning the disciplines of marketing, fundraising, and technology, Rebecca “Becca” Segovia is a seasoned fundraising executive with a strong vision and passion to help nonprofits reach more donors and raise more dollars to further their mission. At Pursuant, Becca is a creative leader providing guidance across client services, marketing and sales to help nonprofit organizations achieve breakthrough results. She has a special affinity for omni-channel and relationship-based fundraising strategies aimed at increasing donor lifetime value and nonprofit health. Most recently she has taken on a leadership role with GivingDNA, a donor engagement platform birthed out of Pursuant that helps nonprofits see the stories in their data, segment and engage constituents in a meaningful way to raise more money and achieve mission.