Lea Benavidez

Lea Benavidez is a seasoned professional in the advertising and media industry, currently serving as Group Strategy Director at TRG since December 2021. In this role, Lea leads client business operations, strategic planning, and the execution of performance-driven media strategies. Previous experience includes holding the position of Sr. Manager of Advanced Advertising at Spectrum Reach, where Lea managed a multi-million dollar digital advertising budget and led a team supporting numerous sales teams in Southern California. Prior roles include Manager of Digital Strategy & Business Development at Comcast Spotlight, where Lea oversaw digital advertising efforts and drove innovative strategies for various clients, and a Media Buyer/Planner at Media Solutions, managing multimedia campaigns. Academic credentials include a Master's in Business Administration from the University of Phoenix and a Bachelor's in Communication Studies from California State University-Sacramento, complemented by a Project Management certification from Cornell University.