Sami Rahman

Digital Marketing Director - Destination Marketing & Management at The Royal Commission for AlUla

Sami Rahman has a diverse work experience spanning from 2002 to present. Sami has held various leadership roles in digital marketing and transformation, specifically in the fields of destination marketing, business transformation, and digital strategy. Sami has worked with organizations like The Royal Commission for AlUla, Axis Partners, Meraas, Revonic, dnata, and Emirates. Sami has a proven track record of developing and implementing successful digital strategies, overseeing digital marketing activities, and driving growth and efficiency within organizations. Sami's expertise includes project management, eCommerce product development, pricing and distribution strategies, CRM platforms, and digital transformation consultancy. Sami has also been involved in digital solutions across various sectors, including leisure and entertainment, airports, travel and tourism, and government organizations.

Sami Rahman completed a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute in 2019-2020. Prior to that, they obtained a BSc in Biochemistry and Pharmacology from King's College London from 1999-2002. Sami started their academic journey by completing A-Levels in Biology, Physics, Chemistry, and Mathematics at Isleworth and Syon Sixth Form from 1997-1999.

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