Luis Cruz

Luis Cruz has worked in the field of journalism for over 13 years. Luis has experience as a reporter, news director, and video content director. For the past six years, they have been the Community & Public Relations Director at The San Diego Union-Tribune. Prior to that, they worked as the Video Content Director at Stats Digital and Studio 1847.

Cruz began their career in 2006 as an anchor and reporter at KSNV-TV. In 2008, they became the News Director/Production and Promotions Manager/Anchor/Webmaster at KYMA-TV (Sunbelt Communications). After three years in that role, they moved to KGTV Channel 10 as a Reporter/Fill-In Anchor. In 2012, they became the News Director at KYMA-TV.

In 2013, Cruz joined The San Diego Union-Tribune as the Director of News and Programming. In this role, they were responsible for producing content for the future of digital journalism. Luis oversaw video productions and broadcast partnerships and trained print and digital reporters to deliver broadcast news.

In their current role as Community & Public Relations Director at The San Diego Union-Tribune, Cruz is responsible for humanizing brands to engage and elevate consumers in an authentic way.

Luis Cruz obtained their Bachelor of Arts in Political Science from the University of California at Berkeley. Luis also holds certifications from LinkedIn in bystander training, unconscious bias, communicating about culturally sensitive issues, marketing your event, marketing to humans, and cybersecurity at work. In addition, they have a certification from McLean & Company in management fundamentals.

Their manager is Jeff Light, Publisher & Editor. Some of their coworkers include Nina Garin - Editor-In-Chief and Digital Director, PACIFIC Magazine, Bruce Blair - Circulation Director, and Fiona Leung - Director Of Events.