Cynthia S.

Cynthia S. is an experienced Category Manager at Smiley Company, overseeing categories such as Home, Gifts, Health & Beauty, Back to School, and Stationery and Accessories since January 2022. Responsibilities include developing strategies with partners and licensees, conducting market research, managing critical paths from contract to product launch, and sharing success stories to foster growth. Previously, Cynthia held roles at tcc global as Product Development Print Production Manager and Sourcing Executive, managing live projects and liaising with design teams. Earlier experience includes roles as Customer Relationship Executive at The London Taxi Company, Buyer and Sourcing Executive at Dynamite Promotions, Purchasing Executive at TCS Europe, and Sales & Purchasing Advisor at Apollo Scientific Ltd. Cynthia holds a Bachelor's degree in Applied Computing from The Manchester Metropolitan University.