Emma G.

Emma G. has a diverse work experience spanning over a decade. Emma currently holds the position of Head of Data Strategy at The Social Hub since February 2023. Prior to this, they worked as the Lead - Product Analytics at Hotjar from July 2022 to February 2023. Emma served as the Head of Web Analytics at Miele X, where they designed and delivered digital analytics strategy and processes for the company from May 2021 to May 2022. Before that, they held multiple roles at adidas, including Senior Managing Consultant (eClerx) - Digital Analytics Global and Lead Consultant (eClerx) - Digital Analytics Global (CRO), focusing on digital analytics strategy and team management. Emma also worked as a Senior Technical Web Analyst at PVH Corp., where they were responsible for technical web analysis and digital analytics for Tommy Hilfiger and Calvin Klein. Emma started their career as a Project Manager - Web Design at BarNet and then worked in various positions related to web design, digital analytics, and front-end development at VisionDirect.co.uk, Squire Digital - Web Design & Analytics, and DigitasLBi Amsterdam. Emma also served as an Academy Manager at My Mac Australia, where they managed the academy, conducted training courses, and handled website redesign, update, and maintenance.

Emma G. has a strong educational background in both multimedia technology and humanities. Emma obtained their Master of Science (M.Sc.) degree in Multimedia Technology from University College Cork from 2005 to 2007. Prior to that, they completed their Bachelor of Arts (B.A) degree at the same institution from 2002 to 2005, majoring in English Literature and World History (Joint Honours).

In addition to their formal education, Emma has also pursued additional certifications to enhance their skills and knowledge. Emma obtained a Data Visualisation & Storytelling Certificate from the University of Miami Institute for Data Science & Computing in February 2021. Prior to that, they completed the Data Science: R Basics course from HarvardX in January 2021. Emma's interest in digital marketing is evident from their certifications, which include Google Tag Manager Fundamentals (obtained in June 2015) and Google Analytics Individual Qualification (IQ) - Certified (obtained in April 2015).

These certifications demonstrate Emma's commitment to continuous learning and their desire to stay updated with the latest trends and technologies in their field.