Andrea Lazo

Director Of Marketing & Digital Communications at The Solid Waste Association of North America (SWANA)

Andrea Lazo has a diverse work experience spanning multiple industries and roles. Andrea began their career as an Operations Assistant at Romano Concrete Construction, where they oversaw administrative and operational tasks, including payroll processing and implementing digital forms for on-site efficiency. Andrea then worked as a Financial Sales Consultant at PNC, building strong customer relationships and offering personalized financial solutions. Andrea later joined Wells Fargo as a Personal Banker, focusing on customer relationships, combatting fraud, and advocating for Spanish-speaking clients. At Embrace Home Loans, Andrea fulfilled the roles of Graphic Designer and Assistant Branch Manager, managing creative design work and a team of mortgage loan officers while engaging with the community through events and sponsorships. Most recently, Andrea has been part of The Solid Waste Association of North America (SWANA), starting as a Graphic Designer and progressing to Media Design Manager, where they excelled in overseeing marketing and digital design, revamping the internship program, and providing art direction guidance. Currently, they serve as the Director of Marketing & Digital Communications at SWANA, focusing on positioning the association as a resource management leader through innovative designs, public affairs initiatives, and effective e-marketing strategies.

Andrea Lazo obtained their Bachelor's degree in Graphic Communications from the University of Maryland Global Campus from 2015 to 2018. Prior to that, they earned their Associate's degree in Graphic Design from Howard Community College, where they studied from 2010 to 2012.

In 2019, Andrea enrolled in Full Sail University, where they pursued a Master of Fine Arts (MFA) degree in Media Design. Andrea completed their studies at Full Sail University in 2020.

Additionally, Andrea has obtained several certifications to enhance their skills and knowledge. These certifications include "Media Monitoring with Explore: Foundations" from Meltwater (obtained in March 2023), "Social Media Marketing Certification" from HubSpot Academy (obtained in November 2020), "Content Marketing Certification" from HubSpot Academy (obtained in August 2020), "Designing a Resume for Creatives" from LinkedIn (obtained in August 2020), "Logo Design: Illustrating Logo Marks" from LinkedIn (obtained in May 2020), "After Effects CC 2019 Essential Training: Motion Graphics" from LinkedIn (obtained in February 2020), "Motion Design Insights: NAB 2014" from LinkedIn (obtained in February 2020), "Motion Graphics for Social Media" from LinkedIn (obtained in February 2020), "The Creative Spark: Alberto Scirocco and the Motion Graphics of leftchannel" from LinkedIn (obtained in February 2020), "Creative Inspirations: Margo Chase, Graphic Designer" from Lynda.com (obtained in October 2019), "Learning Type Design" from Lynda.com (obtained in October 2019), "What is Graphic Design?" from Lynda.com (obtained in October 2019), and "How to Get a Job in Design" from Lynda.com (obtained in May 2019).

Links

Previous companies

Wells Fargo logo
Embrace Home Loans logo
PNC logo

Timeline

  • Director Of Marketing & Digital Communications

    September, 2022 - present

  • Media Design Manager

    July, 2020

  • Graphic Designer

    July, 2017