The Sound
Sonja Socknat is a seasoned professional in research and consulting, currently serving as Senior Manager at The Sound since February 2017, where responsibilities have included engaging in innovative consumer exploration and brand strategy. Previous roles at The Sound have encompassed Manager and Senior Associate positions. Additional experience includes a Strategy Associate role at The Palmerston Group, Social Content Strategist at Project Gallery Toronto, and Art Gallery Coordinator & Curator at The Riverdale Immigrant Women's Centre. Sonja's early career featured positions in business development at Idea Couture Inc. and research at Robert Half. Educational achievements include a Mini MBA in Marketing from Marketing Week with Mark Ritson in 2023, studies at Miami Ad School Toronto in 2016, and a Bachelor of Arts in Semiotics from the University of Toronto.
The Sound
The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do. Consumer Exploration / Market Research & Consumer Insight We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives. Product Innovation We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact. We work for brands, brand owners and advertising agencies. Driving growth through human intelligence.