The Startup Lab aims to smartly accelerate the development of early stage companies in the health and finance fields through integrating behavioral economics principles and experimentation methods into their business models and products.Startups participating in our 3-9 month program will learn to leverage academic research to test, build, andscale their products and understand their users’ decision-making processes so as to design products that powerfully impact the way their consumers form habits, make decisions, and interact with digital tools.

The Center for Advanced Hindsight at Duke University

Michael Levy

Thomas Brown

Scott Cook

Matt Trower

Leeyan Phillips

Dan Controller

Mariel Beasley

The Creative and Development team at the Center for Advanced Hindsight specializes in transforming innovative ideas into tangible products within the Startup Lab. Comprising diverse talents, including an artist, a lead mobile developer, and a tech guru, the team collaborates to design engaging user experiences and develop cutting-edge mobile applications that integrate behavioral economics principles. Their goal is to enhance startups' offerings by creating solutions that effectively influence consumer behavior and decision-making.

Creative and Development

Research and Analysis

Leadership Team

Creative and Development

About

Team members

Other teams at The Center for Advanced Hindsight at Duke University

Research and Analysis

Leadership Team