Sarah McFarland

Threads is a highly regarded learning resource for sewing and fiber art enthusiasts, published since 1985. Sarah McFarland's role is to look at the big picture and grow their audience while delivering high-quality content that stays true to their brand and evolves with their audience’s needs. She works with marketing to convey the value and consistent quality of the Threads brand, and with advertising on special products and promotions with their partners. She leads the Threads editorial team, planning and creating content for their digital membership, magazine, podcast, project guides, video series, and other projects.