Elsa Demain-Griffiths

Director, Digital Sales & Innovation at The Telegraph

Elsa Demain-Griffiths has a diverse work experience in the digital sales and innovation industry. Elsa started their career at Microsoft in 2010 as a Business Development Manager. In 2012, they joined AOL as an International Account Executive. The following year, they moved to AOL Networks as a Publisher Services Account Manager, where they played a crucial role in developing and growing the programmatic supply offering at Ad.com. In 2014, Elsa transitioned to The Telegraph as a Programmatic Trading Manager and later held various roles, including Head of Programmatic Display and Acting Head of Digital. In 2018, they became the Head of Digital & Programmatic Sales and further promoted to Head of Commercial Innovation in 2019. Elsa'smost recent role at The Telegraph is as the Director of Digital Sales & Innovation, which they started in January 2022.

Elsa Demain-Griffiths attended the University of Oxford, Department for Continuing Education in 2021, where they studied Psychology. Prior to that, they obtained a BA (hons) degree in Marketing from the University of Plymouth, which they completed between 2008 and 2012. Additionally, they have a certification in Data-Driven Planning from The Trade Desk's Edge Academy, although the specific date of completion is not provided.

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Previous companies

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Timeline

  • Director, Digital Sales & Innovation

    January, 2022 - present

  • Head Of Commercial Innovation

    February, 2019

  • Head Of Digital & Programmatic Sales

    February, 2018

  • Acting Head Of Digital

    January, 2017

  • Head Of Programmatic Display

    May, 2016

  • Programmatic Trading Manager

    May, 2014

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