Michelle Selfa

Michelle Selfa has a diverse work experience in the field of digital marketing and media. Michelle is currently working as the Director of Paid Search at Tombras since July 2021. Prior to that, they worked at Tinuiti from 2017 to 2021, starting as a Senior Specialist and later becoming a Strategist in Paid Search. Before Tinuiti, Michelle worked at Response Mine Interactive as a Media Manager and Junior Media Manager, where they gained experience in managing and optimizing PPC campaigns, performing keyword research, and providing performance insights. Additionally, they worked as a Recruiting Associate at Response Mine Interactive, where they assisted in hiring new employees. Michelle's earlier experiences include roles at Jamison Golf Group/The International Network of Golf, Static Multimedia, and UWM Career Development Center, where they had various responsibilities in account management, social media marketing, and journalism and media communications.

Michelle Selfa attended the University of Wisconsin-Milwaukee, where they studied Communication, Journalism, and Mass Communication. Michelle obtained several certifications in digital advertising and marketing, including Shopping Advertising from Google in December 2016, DoubleClick Campaign Manager Fundamentals from DoubleClick in October 2015, Google AdWords from Google in January 2015, and Kenshoo Search Pro from Kenshoo in December 2014.