The Trade Desk
Mike Bower serves as the Director of Business Development for Pharma Programmatic at The Trade Desk, where notable achievements include receiving the IPG National Individual MVP award for Q1 2024. Prior to this, Mike held the position of Senior Director of Business Development for Life Sciences at Veeva Crossix, winning the Veeva Crossix Deal of the Year in 2020 and completing Harvard Business School's Negotiation Mastery course in 2021. Previous roles include Director of Business Development at Demandbase and Director of Sales for Pharma at NewsCred, where Mike contributed to significant advancements in healthcare marketing and analytics. Early career experiences include teaching Spanish through Teach For America and interning for Senator Al Franken's healthcare reform team. Mike holds a Bachelor's Degree in Philosophy and Spanish from The George Washington University.
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