Preston Adelman currently serves as the Associate Director of Football Creative and Branding at The University of Alabama since May 2024. Prior to this role, Preston worked as a Social Media Manager and Executive Producer at Playmaker from December 2019 to November 2024, overseeing brand design and producing various media content while collaborating with notable brands. As a Content Creator for Jacksonville State University from August 2022 to May 2024, Preston contributed to the football program's media efforts during a significant transition period. Additionally, Preston founded Small Athletes, a social media outlet that rapidly gained popularity, accumulating over 20,000 followers and partnerships with multiple professional teams. Previous experiences include co-founding Elite College Football, creating the largest college football platform on Instagram, and serving as Creative Director at Jersey Champs, designing custom jerseys for high-profile clients. Preston holds a Bachelor of Business Administration from Jacksonville State University and an Associate of Science from Snead State Community College.
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