Matthew Walker

Matthew Walker is an experienced professional in the field of SEO and content strategy. Currently serving as the Organic Growth Lead at The Very Group since February 2013, Matthew has developed and managed an SEO onsite content strategy, ensuring that company websites feature unique, brand-aligned, and optimized content to enhance search engine rankings. Previously, as a Senior Web Copywriter at Shop Direct from April 2010 to February 2013, Matthew led a team of copywriters to improve website content for 11 platforms, collaborating with buying teams and the SEO team to boost conversion rates and natural search results.