Erin Weir

Erin Weir was named senior vice president, Marketing Strategy, ABC Entertainment, in July 2017. In this position, she oversees the teams responsible for off-air and on-air marketing strategy, digital and social strategy, partnerships and synergy for ABC’s prime-time, daytime and late-night programming. She reports to Rebecca Daugherty, executive vice president, Marketing, ABC Entertainment and ABC Studios.

Weir was previously vice president, Marketing Strategy, ABC Entertainment Group, where she had oversight of daytime, prime-time and late-night marketing strategy. Prior, she was executive director, Marketing, ABC Daytime, since April 2009, where she was responsible for marketing strategy, partnerships and promotions across all daytime programs. She began her career at The Walt Disney Company in 2006 managing promotions, partnerships and events at the SOAPnet cable network.

Prior to joining The Walt Disney Company, Weir held positions in publicity and promotions at Focus Features, working on the release and awards campaigns for such films as “Brokeback Mountain,” “Lost in Translation” and “Eternal Sunshine of the Spotless Mind.”

Weir received a Bachelor of Science in communications from Boston University and a Master of Business Administration from the University of Southern California’s Marshall School of Business.