Jill Gershman

Jill Gershman was named senior vice president, Marketing Creative, ABC Entertainment, in July 2017. In this position, she oversees the teams responsible for all on-air and off-air creative marketing for ABC’s prime-time, daytime and late-night programming. She manages the ABC brand and delivers innovative concepts, campaigns and content across multiple platforms and business units, including on-air, digital, print, radio and social media. She reports to Rebecca Daugherty, executive vice president, Marketing, ABC Entertainment and ABC Studios.

Gershman was previously vice president, Entertainment Marketing, Comedy & Alternative Series, ABC Entertainment Group, since 2007. She was charged with leading, directing and managing all on-air marketing for over 30 comedy and alternative programs annually. She guided, built and developed a team of internal personnel and external vendors responsible for delivering innovative concepts, campaigns and creative content across multiple platforms and business units, including on-air, digital, print, radio, social media, synergy and sales. She has fostered core relationships with outside agencies, internal executives, series producers and talent.

Gershman rejoined ABC Entertainment Marketing in 2005 as vice president, Alternative Series, Specials and Late Night. She had served with ABC Entertainment starting in 1997 as executive director, TGIF/Branding Factory, On-Air Promotion, before being promoted to the role of vice president/creative director, On-Air Promotion, in 1999.

Prior to ABC, Gershman was an independent producer providing creative direction for reality series, show segments, promos, graphic packaging, presentation tapes and branding. Her television credits include being a broadcast producer on “Extreme Makeover,” supervising producer on “Life After Extreme Makeover” and film producer on “ABC’s 50th Anniversary.” She began her career with Lifetime Television in 1991 as a promo scheduling assistant and was promoted to production assistant in On-Air Promotion, writer/producer in Creative Services, then creative director. She was charged with developing and launching “The Place,” a program block geared toward younger women and created the weekly series “The Dish.”

Gershman earned a Bachelor of Arts in television and film from Hofstra University.