Jeff Zhang

Jeff has been playing competitive PvP games since 2007 (DotA Allstars 6.48b) and was lucky enough to turn his love for games into a career in 2016. Over his 5 years at Riot, Jeff led UX design for some of the most successful projects across the studio, most notably - League of Legends (Item Shop, Death Recap), Teamfight Tactics, and an unannounced title in R&D.

During that time, he also contributed as a system designer working on Ranked for both League of Legends and Wild Rift. Jeff believes that the best player experience comes from a lens of holistic design and is thrilled to be building great things here at Theorycraft.