THG Ingenuity
Georgia Rose Booth is an accomplished marketing professional currently serving as an Affiliate Executive at AO, responsible for managing manufacturer-funded campaigns and fostering relationships with affiliate partners. Prior to this role, Georgia gained experience as a Graduate Affiliate Executive at THG, managing performance reporting and client relationships across various markets. Previous roles include Customer Team Member at Co-op and Student Digital Marketing Strategist at Dechra Pharmaceuticals PLC, where Georgia developed a sustainable marketing campaign. Georgia's journey in marketing began as a Social Media Coordinator for the Manchester Coffee Festival and a Social Media Assistant at AirPure International Limited. Georgia holds a Master's degree in Marketing with Distinction and a Bachelor's degree in Events Management, both from The Manchester Metropolitan University.
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THG Ingenuity
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THG is a vertically integrated, digital-first consumer brands group powered by THG Ingenuity, its proprietary end-to-end ecommerce platform. Scaling direct-to-consumer businesses requires localised trading strategies, branding and marketing, customer service, payments, fulfillment, fraud detection, and more to work seamlessly. As you grow your business globally, entering new markets, the complexities of delivering each element of your DTC solution stack increase exponentially – presenting considerable execution risk and requiring incurring significant cost, time, and resource.