Lane Barrocas

Lane Barrocas has extensive experience in the beauty industry, holding various leadership roles in sales, marketing, and ecommerce. Currently, Lane serves as the Vice President of Ecommerce at THG Ingenuity, where they are responsible for building partnerships with beauty brands and retailers to expand THG Ingenuity's presence in North America. Lane also works with the Sales Development team to identify potential brand partners and grow their direct-to-consumer business.

In addition to their role at THG Ingenuity, Lane is a Member of the Board of Directors at MASKTINI, a clean beauty brand based in Los Angeles. They contribute to the company's product concept development and sustainability efforts.

Lane has also served in advisory roles, including as a Member of the Board of Advisors at Symbiome and as an Executive Advisor to the CEO at Accelerated Analytics. In these positions, Lane provided strategic guidance and helped develop data-driven solutions for brands and retailers.

Prior to these roles, Lane held senior sales and leadership positions at Clarins, Coty, Bulgari, and L'Oréal. They successfully implemented strategies to optimize sales revenue, improve profitability, and elevate brand positioning within the organizations.

Earlier in their career, Lane gained valuable experience at Macy's, where they served as a Group Sales Manager and Department Manager.

Overall, Lane Barrocas has a strong track record of driving growth and achieving results in the beauty industry through their strategic leadership, industry insights, and extensive professional relationships.

Lane Barrocas obtained a Bachelor's degree in Business Administration and Management, General from Emory University - Goizueta Business School, which they attended from 1990 to 1993. In addition to their bachelor's degree, Lane also holds certifications in Mastering Business Excellence from MIT Sloan School of Management, obtained in July 2014, and Achieving Managerial Excellence from CEDEP - Executive Development – Fontainebleau, obtained in April 2012.