Amy Frengley

Amy Frengley has a diverse and extensive work experience in brand strategy and consultancy. Amy is currently the Chief Brand Thinker and Co-Founder at Thinkerbell, where they utilize their expertise in strategy, research, media, and creative execution to support and challenge clients. Previously, they held roles as a Brand Strategist at an undisclosed company, Head of Strategy at Friends and Allies Limited, Partner at Culture&Theory, and Strategy Director at Culture&Theory. Amy also worked as an Insight & Brand Strategy Consultant at both Independent and Omnia. Earlier in their career, Amy was the Managing Partner at Brandsmiths and a Senior Consultant at both Brandsmiths and Brand Guardians. Throughout their career, they have collaborated with various high-profile clients in sectors such as finance, healthcare, retail, and telecommunications.

Amy Frengley attended the University of Otago from 1993 to 1997, where they obtained two bachelor's degrees. Amy completed a Bachelor of Arts (BA) in Psychology and a Bachelor of Commerce (BCom) Honours in Management.