Benjamin Lawnicki

Benjamin Lawnicki has a diverse and extensive work experience. Benjamin is currently the VP of Marketing NA at Thinx Inc. starting from 2022. Before joining Thinx, they worked at Kimberly-Clark for many years, taking on various roles. Their roles at Kimberly-Clark include Marketing Director for the Thinx brand, Senior Brand Manager for Growth Transformation, Senior Brand Manager for the Poise brand, Senior Brand Manager for the Pull-Ups brand, and Brand Manager for the Pull-Ups and GoodNites brands. Benjamin was also responsible for the Huggies Wipes brand, where they were involved in volume and profit delivery, marketing activity, and commercial innovation. In addition, Benjamin held the positions of Senior Associate Brand Manager for Huggies and Associate Brand Manager for Kotex, where they contributed to the development and execution of packaging, displays, and marketing campaigns.

Furthermore, Benjamin began their career as a Brand Management Intern at Kimberly-Clark, where they played a key role in rationalizing the Kleenex brand product line and conducting market segmentation analysis. Prior to working at Kimberly-Clark, they gained experience at Intel as a Process Engineer and Module Team Leader, leading a team in developing a new manufacturing process that resulted in significant cost savings.

Benjamin Lawnicki pursued their education with a Bachelor of Science degree in Chemical Engineering. Benjamin attended the University of Wisconsin-Madison from 1997 until 2001, completing their undergraduate studies. Following this, Benjamin furthered their education at the Wisconsin School of Business from 2007 to 2009, where they obtained a Master of Business Administration degree with a specialization in Brand and Product Management.