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The brand was founded by International Journalist and Beauty Expert Kathy Phillips in 2003 and inspired by her global knowledge of the health and beauty industry and her desire to create natural products that deliver on their promise.

Org chart

Alexandra Whiteley
Senior National Account Manager- Head of US and UK Third Party Ecommerce
Joshua Gray
IBP / Supply Chain Manager
Mark Ashley
Head Of Retail
Nikki Williams
Head Of Product Development
Parul Limbu
Logistics & Distribution Manager
Philippa Walden
Finance Manager
Phil Wright
Global Brand Director
Andry Kirlappou-Fry
Lead Creative Content Manager
Nicole Caron-Delion
Growth Marketing Manager
Olivia Gregory
Social Media & Comms Lead
Mithra Nandoo
Brand Ambassador
Emily Hudson
Trade Marketing Manager