Director Of Corporate Brand Marketing

This job is located in Las Vegas, NV. Locals are preferred, however, relocation packages are available for qualified candidates.

Neato is a leading e-commerce Accelerator dedicated to enhancing the online retail presence of major brands. Our business model thrives on forming partnerships with brands as their exclusive retailer to sell their products on Amazon. In return, we offer a robust suite of agency services at no additional cost. Our expertise encompasses marketplace management, strategic marketing, targeted advertising, distribution, brand integrity, and high-impact multimedia creative production. We aim to drive significant growth in our partners' marketplace sales channels.

Ranked among Amazon's top 500 sellers, Neato specializes in mastering one of the most challenging sales channels. Our approach is based on open communication, unparalleled technological proficiency, and a deep understanding of Amazon. 

As a well-funded, late-stage startup, Neato has recently been recognized by Inc. Magazine as the 39th Fastest Growing Company in America. We are on the lookout for ambitious leaders keen to leave a substantial mark in a fast-evolving industry.

The Opportunity

This role is the first corporate marketing role that we’ve ever hired. It's a hands-on role with a unique opportunity to build a B2B marketing function at a high-growth, fast-paced start-up with a very high ceiling. As the Director of Corporate Brand Marketing at Neato, you will be crucial in shaping the Neato brand, especially following our recent yet-to-be-launched rebrand. Your responsibilities will include assembling and leading the core internal marketing team, utilizing technology and AI to amplify your team's capabilities, and spearheading a highly accountable, contemporary, and sales-driven marketing strategy. This position is designed for a leader ready to fully own Neato’s brand image and market positioning across multiple channels and platforms. You will be directly responsible for shaping the narrative and elevating the brand’s stature within the marketplace sector. 

Who were looking for

We seek a candidate with a strong background in developing and scaling marketing strategies across various channels while taking full ownership of a brand. The ideal candidate will also have experience recruiting, mentoring, and training marketing professionals and building systems within a marketing department.

You will own:

• The marketing strategy in its entirety, from campaign execution to content planning.

• The website, blog, and other resources associated with our presence on the internet.

• Our social media presence (LinkedIn, Linkedin Life, Instagram, Twitter, YouTube).

• The Neato brand, sales narrative, and brand image through elevated creative, copy, and storytelling.

• All content produced, including blogs, whitepapers, webinars, thought leadership, social posts, and videos.

• PR and communications

• All marketing-related artificial intelligence platforms, such as OpenAI, Mid-Journey, and Jasper.ai

You will not have to own any marketing operations or advertising functions. This is a creative and strategic role.

Responsibilities

• Strategic Brand Management for Neato: Develop a comprehensive brand strategy that aligns with Neato's business goals and market trends. Create consistent brand messaging and ensure marketing Neato’s leadership in e-commerce acceleration.
• Lead Marketing Campaigns: Design and lead innovative campaigns across digital and traditional channels to boost brand awareness and engagement. Ensure these campaigns resonate with our audience and drive business results.
• Enhance Neato’s Digital Presence: Boost Neato’s online visibility by managing the corporate website, social media, and digital content effectively. Maintain a strong online presence to attract new and existing partners.
• Foster Creativity: Lead and inspire teams and partners in creating visually appealing and strategically sound marketing materials.
• Build a High-Performance Team: Recruit, train, and manage a marketing team that embodies the brand's values, fostering innovation, strategic thinking, and problem-solving.
• Budget and Resource Management: Manage the marketing budget to optimize investments and support growth. Decide on marketing spend wisely.
• Collaborate Across Functions: Ensure marketing strategies align with sales and customer service by working closely with other departments. Be collaborative and build strong internal partnerships.
• Stay Ahead of Market Trends: Keep up and adapt to marketing and industry changes. Introduce new ideas to keep Neato competitive in a fast-evolving market.

Qualifications

• Many years of experience in a marketing role in the B2B services industry (agency, management consulting, SaaS, etc.), with the majority of those years managing people and owning strategy

• 3+ years of owning the brand at a venture-backed start-up, mid-market, or large organization.

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.

• Have an AI-first mindset to ensure we're quick on our feet and nimble.

• Culturally relevant.

• Hands-on approach with a willingness to engage in all marketing tasks alongside your team.

• Capability to produce extraordinary outcomes on a lean budget.

• Demonstrated expertise in developing a marketing strategy, focusing on designing and implementing a marketing funnel

• Exceptional communication, presentation, and relationship-building skills, with the ability to engage and inspire stakeholders at all levels and work collaboratively with cross-functional teams.

What We Offer

• $150,000 - $175,000 salary + equity package

• A unique opportunity to join a fast-growing, innovative company and make a lasting impact on our success

• Comprehensive benefits package, including health, dental, and vision insurance, and unlimited (and encouraged) PTO

• A vibrant, collaborative work environment with a strong company culture and commitment to employee growth and development.

Are you ready to shape Neato's future? Apply now and join us on this exciting journey!