Simon Lidington

Simon has founded/grown 5 businesses since the age of 31 including Quadrangle (1989), Insight Exchange, Big Sofa Technologies Plc, and Mighty View Group LLP. His expertise lies in entrepreneurial leadership, consumer centric organisational development and organisational purpose. He was chief external architect of Skoda's UK brand transformation in the '90s. He led a 5yr, £4m programme to improve Audi's employee/customer experience. Simon has worked with many global brands: P&G, Unilever, SC Johnson, GM, VW Group, Amex, Coke. He also worked on the original creation of Investors in People. In 2009 he founded Big Sofa - a video technology company - leading it onto AIM in 2016, turning it into a global company, securing 20% investment from Ipsos, raising £10m+ in investment. Simon is an Associate with The Foundation, working on organisational purpose, customer-centric strategy and leadership. Simon was appointed Visiting Professor of Business at Middlesex University in 2019.