Joseph Nicolas

THT Group, comprising THT FZCO and Three Heros Trading LLC, is a UAE-based business group established in the early 2000s, primarily engaged in the mobile phone trade, along with consumer electronics, e-commerce, and cross-border distribution. The group operates both in the local market and from Dubai Airport Free Zone (DAFZA), serving B2B and B2C channels across the UAE and GCC. THT Group also owns and operates araba.ae, its dedicated e-commerce platform offering a wide range of tech products to consumers and businesses. Additionally, the group is the exclusive distributor of BOOX e-readers in the UAE. With a strong logistics network, solid partnerships, and a focus on customer satisfaction, THT Group continues to expand its presence across digital and retail markets.