Natalie Wieder

Natalie Wieder currently serves as Vice President of Category Management at Thrive Market since September 2024. Prior to this role, Natalie acted as a Strategy Consultant for Misfits Market from February 2023 to July 2024, assisting executive leadership with strategic priorities. Natalie's extensive experience at Amazon spanned from February 2014 to October 2021, where notable positions included Head of Parent Experience, overseeing the successful Amazon Baby Registry, and leadership roles in various product management areas, including Amazon Pharmacy and Consumables Private Brands. Previous experience includes serving as Regional Director of Strategy and Business Development at The Boeing Company and a Senior Associate at The Brookeside Group. Natalie holds an MBA from Columbia Business School and a bachelor’s degree from the College of the Holy Cross.