Growth Marketing Manager, Offline

The Thuma team is seeking a Growth Marketing Manager, Offline. Reporting to the Director of Performance Marketing, this role will oversee all offline marketing channels, focusing on testing and expanding these avenues. Working closely with the entire performance marketing team to integrate offline efforts with other channels for optimal new customer acquisition.

Thuma’s Headquarters is based in the historic Presidio neighborhood of San Francisco. This role is flexible and can be based in San Francisco or remote. 

In recognition of the personal and professional benefits that team members gain from time spent together in person, we organize a range of events throughout each year designed to bring our entire team together!

This Might Describe You:

• Bachelor’s degree in Marketing, Business, or related field.
• 4+ years of marketing or media planning experience managing sizeable budgets.
• 3+ years experience directly managing offline channels (audio, TV, OTT, direct mail). E-comm or DTC experience is a plus.
• Experience executing strategy through agencies and partners, clearly communicating plans and roadmaps for partners to execute.
• Analytically and curious-minded with the ability to analyze complex data and make clear strategic recommendations
• Experience partnering directly with a creative team to develop top-performing creative assets is a plus.
• Ability to collaborate at all levels, including crisp and compelling verbal and written executive communication; able to formulate and articulate strategic goals
• Hunger for learning and staying up-to-date with industry trends.

Key Responsibilities:

• Offline Channel Strategy and Execution: - TV, OTT, Audio, Direct Mail

• Develop cohesive strategies for customer acquisition across offline channels.

• Collaborate with cross-functional teams to identify testing opportunities (new channel, creative testing, landing pages) most likely to drive measurable results.

• Develop monthly channel budgets and flighting plans to maximize the reach and effectiveness of our offline channels.

• Data-Driven Decision-Making:

• Analyze data from various sources (channel reporting, Rockerbox MTA, Media Mix Model, Category Trends) to inform decision-making and strategy for channel execution.

• Creative Development - Partner with our creative team to provide insights to refine targeting, messaging, and creative for offline campaigns.

• Performance Optimization:

• Understand the levers we have to optimize for specific KPI outcomes.

• Continuously monitor and optimize channel performance to best deliver to team KPI’s.

• Implement A/B tests and other experiments to help improve ROAS.

• Reporting and Forecasting:

• Forecast performance benchmarks for each channel to optimize towards.

• Provide regular updates to stakeholders on key drivers, insights, and KPI performance.

• Creative Development and Channel Testing:

• Develop impactful test plans to create iterative learning loops that refine our strategy across all offline channels.

• Provide actionable insights on creative performance with ideas for iterating on those learnings to develop the most impactful creative.

• Consumer Insights Measurement:

• Act as the voice of the consumer across the company, communicating and acting on key insights from our market research agency with cross-functional teams.

• Develop brand awareness and perception surveys necessary to uncover new learnings.