Zayd Abrahams

Zayd Abrahams serves as the Chief Marketing & Strategy Officer at Tiger Brands since January 2023, while also operating as an Independent Business Owner and Consultant at Zinc Consulting since April 2018, specializing in business and brand development across various global markets. Prior roles include Executive Segment Marketing Head at FNB South Africa and General Manager for Global Brand and Communication at MTN. Zayd held senior marketing positions at Unilever, focusing on brand development in personal care and skin cleansing, and gained experience in leading brand strategies at Coca-Cola and L'Oréal. Zayd holds an MBA from the University of the Witwatersrand and a B.Comm degree from the University of KwaZulu-Natal.